Our Story

Hello, I'm Ghina!

My journey started during my second pregnancy, at a time where my country was in total lockdown because of the Covid-19 pandemic, and online shopping for baby products was my daily routine.

When I couldn't find that perfect combination of unique patterns with soft cotton fabrics for swaddling my upcoming baby, I decided to do my own!

To my surprise, my first swaddle blanket was a huge success with friends and families asking to do one for them or pregnant women they knew. I discovered that the products available in the market were too expensive, and the available products were limited in terms of designs and materials used. 

I launched Magic Cuddles with the support of my husband, and expanded the products to feature turbans, headbands, burping cloths and bibs in addition to the swaddle blankets; all of which are made with superior European cotton fabrics and unique beautiful designs. 

I understand how a mother will accept nothing but the best for her child, and for that reason, I committed myself to only deliver the most comfortable exquisite products. 

I hope you will adore our collection and I look forward to receiving any questions you may have, or answer any special requests you may need. 

Love, 

Ghina